FTC & Govt Taking Public Comment - Share your voice on new limits of what advertisers can sell to children to eat

https://ftcpublic.commentworks.com/ftc/foodmarketedtochildreniwg/
Federal Trade  Commission
Title: Notice Announcing Interagency Working Group on Food Marketed to Children and Request for Comments
Subject Category: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts;  Project No.
P094513
Published: To Be Added Comments Due: July 14, 2011
Add Yours!
Mine are below:
To the Governing Group/Review Group:

 The advertisers/corporations that seek to impose their short-term financial and commercial gains upon the group of our population that has the least power,  discernment and self-capability to protect themselves creates the obvious need  for the government, FTC and other regulatory organizations to step up an endorse  what is morally, ethically and honorably helpful, protective and healthy for the children of this nation. 

As someone who has worked professionally in the largest global advertising agencies in the US and abroad, worked at Corp 50 level organizations, as a  mother and as having been a child who grew up to the voice/images of the TV  being my other parent I dearly urge law-makers to do what is honorable and  protect our children by setting clear legal limits on what kinds of products can
be exposed to children.

 Children get on avgerage approximately 40 hours of media exposure a week while on average only 40 minutes of quality communication time a day with a  parent or gardian. Clearly with American adults working longer/harder to make  the US worker the most productive in the world, one of costs is quality time  with our children. So the information of advertisers, which comes in powerful as  well as subtle forms from a multitude of directions clearly out-weighs whatever  the average America parent can compete with. 

Advertisers and Corporations have brillant people AND they are very well  compensated to use that intellect, education, skill and experience to make their  companies viable to the market. By providing clear and firm limits it merely  provides another creative challenge for them to solve. This is not the end of  any company's business, it is simply the natural process of a company being able
to step up to respond to market conditions and consumer's needs and desires.  When government lets the corporation force their products or services in ways  that are out of alignment with true supply-demand economics then ultimately it  becomes a propping up of companies that are not choosing to operate and change  with regard to being healthy, seeking natural growth, flexiblity and  responsiveness in their business practices. I speak from years of Corp 50 level  experience and an MBA. You ultimately make these companies weaker by forcing the  market and consumers to meet thier needs than the other way around.

 It will ultimately serve the longer-term financial health of market-place  relevance of companies, the physical/mental/emotional health of children and the  socio-economic health of the US to take care of and do right by our children in  every way possible. 

Very sincerely yours,
Rev. Trella Davis, MBA